If you were asked to name a company who would finally solve all of your password woes, who would it be? Apple? Google? 1Password? Lastpass?
Good guesses, but no. The company who’s going to end all of your password juggling problems is Detroit carmaker Ford. And they’re going to do it with an iOS app and a Chrome extension that means that just sitting down in front of your Mac with your iPhone in your pocket will be enough to unlock all of your accounts and profiles on the web, instantaneously.
When you think about it, the fact that this app is coming out of Ford makes a lot of sense. For years, they’ve been putting little NFC chips in their key chains, which allow you to unlock your car doors just by walking up to them.
The Ford KeyFree is a system that works similarly, just with your Mac and iPhone, no NFC required. You install an app on your iPhone and an extension into Chrome, and as long as you have Bluetooth on, just sitting down in front of your Mac is enough to “unlock” all of your sites automatically. And it’s pretty secure, because Bluetooth already uses all sorts of unique identifiers that can do double-duty as an ID.
As Fast Co. Design’s Mark Wilson explains, “In an actual use case scenario, this means you can sit down to your computer, and without hitting any buttons at all, log in to your social networks. It’s freaking magic.”
Magic indeed. I can’t wait for this app to hit the States. Unfortunately, right now, it’s only available in France. Go figure, but apparently, an international version is coming soon.
Why hasn’t Apple built this functionality right into Safari?